A Signature Piece
A lot of advertising has one too many chefs in the kitchen. Not so with the Mercedes G-Class U.S. launch brochure, and I give kudos to the talented team I worked with. Our creative directors' confidence in our art-director/writer partnership was repaid with this award-winning piece.
It was featured in Communication Arts and Graphis, and was lauded with many other honors, including taking a gold International Automotive Advertising Award.
I've written dozens of brochures for a wide range of clients, and am well-versed in long-form copywriting.
On two occassions, I've developed concepts for a complete model-year of automotive brochures, and on two occasions, my concepts were chosen, rising above competing ideas from many other talented creatives.
To download a PDF of the Mercedes G-Class, click here.
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