Cinnamon Red Bull

The work doesn't stop when I leave the office.
I love the creative process.

In my quest to find what makes advertising great, I was struck by a Red Bull campaign. The product's popularity was undeniable, but their primary ad campaign seemed to be disconnected from the promising direction of their extreme sports affiliations.

Seeing a possible opportunity, I developed a new twist
for their advertising, and tied it to an idea for a
product line extension: Cinnamon Red Bull.

I sent the campaign -- complete with packaging design
and TV storyboards -- to the President and CEO of
Red Bull. They didn't buy my idea outright, but they did share it with their marketing department, and the shift in their creative actually mirrors the direction I recommended: an unofficial testimony that it was worth a closer look.

Downloadable PDFs:  Campaign  •  TV Storyboards