To accompany the launch of the 2007 Toyota Tundra,
I wrote a microsite that encouraged owners of
high-mileage Toyota trucks to boast about their experiences and be rewarded. The user-generated
content was so convincing, I went out and bought
a Toyota truck for myself.

This grassroots campaign took home numerous honors, including a W3 Award, MarCom Platinum Award, Hermes Gold Award, and Media Achievement Award.

Follow the "NEXT" arrows to the right to view
several pages from this award-winning site.