Luxury. Retail. Fashion. The Lexus Collection showcases my ability to communicate a softer touch in the retail space. The assignment had me juggling countless accessories as new products were added and others dropped. I developed a spreadsheet to keep track of codes, prices and other details, and quickly became the gatekeeper for organized information. For a closer look at the Lexus Collection, click here.
For Mercedes-Benz, I wrote a Gifts & Accessories brochure that demonstrates a fluency in a more transparent tone of voice. When quality sells itself, a more straightforward approach can enhance the feeling of honesty that emanates from a company. To judge for yourself, click here.
Separate direct mail assignments include mailings for JFShea’s luxury housing developments, e-newsletters for Razorfish, and emails and newsletters for ToyotaOwnersOnline.com.
