CPG, B2B and B2C

Viscent nutriceutical supplements were developed
by Dr. Kevin Ellis (Chief Medical Officer, North
County Health Services of California), to encourage consumers to become more assertive and responsible
in their personal healthcare management.

My CPG recommendations were embraced,
influencing packaging design for Viscent's bottles, boxes, and marketing materials.

I was also enlisted for a range of assignments for Dr. Ellis, including writing the script for a speech given at a Jazzercise convention (on the subjects of osteoporosis, low-carb diets and hormone replacement therapy).

Click here to download a high-res version
of the direct-mail B2B piece shown at left.